Ten Key Online Predictions for 2008
Monday, January 07, 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US — and YouTube will decide political elections.
The 10 predictions for 2008, according to eMarketer:
- Online ads stay resilient.
- Video surge slows.
- Social network advertising hits $1.6 billion.
- Networking goes beyond MySpace and Facebook.
- YouTube decides the election.
- Beijing Olympics pumps ad spend.
- "Buy online, pick up in-store" becomes stock feature.
- Movie downloads go mainstream.
- Music marketers roll out new business models.
- Dynamic ads heighten gaming revenue potential.
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